Paul Matimba
Marketing Director
B.Sc. (Food Science), B.Sc. (Applied Biological Technology), M.Sc. (Marketing – Digital Marketing)
Strategic Marketing, Brand Development, Digital Marketing & Business Growth
Paul Matimba is a Chartered Marketer certified by the Marketers Association of Zimbabwe and an accomplished marketing executive with extensive experience in strategic marketing, digital marketing, brand development, and business growth. His unique combination of qualifications in food science, biological technology, and marketing enables him to bridge technical product knowledge with commercial market success.
Academic Foundation
- Master’s Degree in Marketing (Digital Marketing Specialization)
- Bachelor’s Degree in Food Science
- Bachelor’s Degree in Applied Biological Technology
- Chartered Marketer – Marketers Association of Zimbabwe
Industry Leadership
Paul served as Sales and Marketing Manager at Wiruma (Pvt) Ltd from 2014 to 2025, where he successfully led market expansion, brand positioning, customer acquisition, and revenue growth initiatives.
He also worked as a Marketing Consultant for Agrirocket Engineering, providing strategic guidance on business development, market penetration, and brand visibility.
Corporate Leadership & Entrepreneurship
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Co-Founder & Managing Director
Dianaul Agro Hub (Pvt) Ltd -
Country Director
IndusAfrica Connect, facilitating strategic partnerships between African and international businesses. -
Board Chairman
Joppa Refuge, a non-profit organization supporting underprivileged communities through sustainable development initiatives.
Strategic Impact at Aniva Foods
As Marketing Director, Paul leverages his dual expertise in food science and professional marketing to drive Aniva Foods' brand growth, market expansion, and commercial success.
- Development of global marketing and branding strategies.
- Expansion into international export markets.
- Building regional contract-farming aggregation networks.
- Strengthening customer engagement and market positioning.
- Creating strategic partnerships with distributors and buyers.
Through his leadership, Aniva Foods continues to strengthen its presence across regional and international markets while building a trusted and sustainable agri-food brand.